We’re not just a merch company

we’re the machine
behind the movement

From the underground to the main stage, we partner with musicians, creators, and brands who have fierce eyes and compelling narratives for their merchandise business across all channels.

Armada has scaled hundreds of clients across multiple sales channels leading to $35M+ paid in royalties. We are a team that boasts collaboration, design, fulfillment, execution and strategy - the multifaceted partner that brands crave.

220+

SHOPS MANAGED

Armada boasts a highly robust and comprehensive project management ecosystem. With over 220+ stores, 500+ artists, and still growing.

80+

Tours Managed Yearly

Armada oversees 80+ tours every year, coordinating logistics, merch, and fulfillment for artists on the road. Our experienced team ensures every tour runs smoothly from start to finish, so artists can focus on their craft while we handle the rest.

170+

Experts

Work with a team of dedicated professionals who are here to ensure your projects run smoothly, effectively and maximizes your bottom line.

$23M+

ROYALTIES PAID

Over $23,000,000* in royalties paid out to our clients to date. 25%+ average store growth annually.